FROM LOCAL ROOTS TO GLOBAL FAME: THE LEGACY OF STüSSY

From Local Roots to Global Fame: The Legacy of Stüssy

The Birth of a Cultural Icon In the early 1980s, a revolution in streetwear was quietly taking shape along the Southern California coastline. At the center of this cultural wave was Shawn Stüssy, a local surfer and Stussy Clothing designer who began by handcrafting surfboards and signing them with his distinctive scrawl—a now-iconic signature

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